Thousands of dollars will be spent on advertising this campaign, including print ads, radio, posters, social media, and other venues. The power of collaborative advertising means that you get high-value marketing for the nominal cost of sponsorship. Customers trying to win money will frequent participating businesses — this increases traffic to your store which then gives you the opportunity to sell to them.

The Bixby business community will be highlighted, while featuring a variety of merchants, products and services. The increase in sales tax collections helps the City to be able to provide necessary services to the business and residential community.